About
Eleni is an experienced Performance Marketing leader with deep knowledge in Social Media Marketing, Content Marketing and Programmatic Advertising. After working for Ad Tech leaders like LinkedIn, AdRoll and Smartly.io, Eleni started working directly with startups and big advertisers alike as a Freelance Consultant in all things Performance Marketing with a niched expertise in Paid Social.
Eleni specializes in combining creativity with performance, for instance utilizing creative copy and imagery alongside data-driven optimization techniques to achieve ambitious growth targets. She also works strategically with early-stage startups to help them shape and follow a growth strategy that translates into exponential user acquisition and long-term ROI.
Services
I work closely with startups and larger companies alike, to help them articulate a winning (performance) marketing strategy but I also ‘get my hands dirty’ by helping them implement it - this is what I like to call ‘tactical consulting’ or else end-to-end consulting that brings results.
Some of the services I offer:
Development of overall Marketing as well as channel-specific Strategy Plans
Consulting Projects
One-to-one coaching for CEOs, Founders and MDs
Interim Management Positions
Project Management
Account Set-Ups, Audits & Restructuring
Workshops
Speaking engagements
My areas of expertise include:
Paid Social
Performance Marketing
Marketing Technology (MarTech)
Marketing Automation
Feed-based & dynamic retargeting
Attribution models
Tracking structures & audits
Web & App Analytics
* Pricing depends on the nature of your project. Please get in touch.
Resume
8+ years of experience in social media, online advertising and performance marketing, with a documented record of success in coaching teams of performance marketers, developing a sustainable growth strategy and overlooking the implementation of ROI-positive campaigns by utilising the wonders of marketing technology, data and automation.
Get in touch!